The Buyel’Ekhaya Pan African Music Festival started in 2009 and is held annually in mid-December in East London, Buffalo City Metropolitan Municipality in the Eastern Cape province.
In this report, the Future Festival South Africa team explores how the festival has changed and adapted due to the Covid-19 pandemic , writing on Buyel’Ekhaya’s 2020 virtual festival edition.
In 2020 Buyel’Ekhaya was televised. Though there were a number of challenges including having to navigate a change into producing a festival for television, the viewership figures of just over 400 000 people show that Buyel’Ekhaya successfully made the jump into the virtual festival format. Buyel’Ekhaya have positioned themselves well for the future with a number of business models open to them which include live and virtual elements.
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